Aptara Opens Office in Australia to Address Growing Demand for Suite of Integrated Content Transformation Services

Company Hires Directors of Corporate Development and Sales to Drive Initial Growth

SYDNEY, AUSTRALIA (April 20, 2006) - Aptara, the global leader in integrated content transformation solutions, today announced the opening of a new office in the heart of Sydney, Australia in order to meet the increasing demand for its services.

Since its inception in 1988, Aptara has focused on delivering competitive advantage to customers through efficient content management processes, allowing them to meet their business requirements in new and innovative ways.

"The office opening in Australia underscores our commitment to providing solutions to customers around the globe," said Ranjit Singh, President  & CEO, Aptara. “Enterprises across many vertical markets are quickly realizing the benefits that our integrated suite of content transformation services can deliver to their bottom line.”

Aptara's focus in Australia will be in three primary service areas:

• In the Learning & Performance arena, Aptara helps the world's largest organisations perform better by building world-class employee and customer training. Aptara will work with companies in Australia on the development of computer based, web-based and instructor-led training courses.
• In the Composition / Typesetting arena, Aptara will provide services to publishers preparing their materials for publication. This includes handling composition, art production and copy editing, as well as enabling a smooth relationships between publishers and authors. Aptara has developed a suite of tools to automate and increase efficiency throughout the entire process.
• In the Data Conversion arena, Aptara assists content owners with managing their data. This is done to support the conversion of analog data to dynamic digital content for a variety of data aggregators including publishers and fortune 500 companies. Outputs from this process include digital images and structured searchable text and data in the form of XML, eBooks and other miscellaneous formats.

Aptara also announced the appointment of Shai Desai as the Director of Corporate Development and Arjun Singh as the Director of Sales to serve the Australia market. 
Mr. Desai and Mr. Singh will report to Gurvinder Batra, Aptara President of the Publishing Group.

The company's Australia address and contact numbers are:

Aptara Australia
Level 57, MLC Centre
19-29 Martin Place
Sydney NSW 2000
Australia

Phone:  +61 2 9238 2065 (Shai Desai)
+61 2 9238 2066 (Arjun Singh)

About Aptara

Aptara delivers technologically-advanced and integrated content transformation solutions that enable customers to unleash the value of their content and uncover new revenue opportunities. Aptara delivers publishing, data conversion, learning & performance and content technology services to leading publishers, information aggregators, professional societies, government agencies, universities, libraries, research groups, major corporations, and financial institutions. Headquartered in Falls Church, VA, the company employs more than 3,500 people around the globe. For more information on Aptara and its services please visit www.aptaracorp.com.